Pharmaceutical Marketing

Pharmaceutical Marketing

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The purpose of this title is to address some of the complex and controversial issues posed by pharmaceutical marketing. Specifically, articles in this work will address the impact of direct-to-consumer advertising of drugs, the marketing of drugs over the Internet, pharmaceutical companies' marketing policies, and the marketing of herbal products, which are not regulated by the United States Food and Drug Administration (FDA). Hopefully, it will provide many new insights into the benefits and pitfalls of pharmaceutical marketing. Originally published as Journal of Consumer Marketing (2005, Vol.22, No.7)Networking in turn spurred cable and telephone providers to roll out broadband connections for small businesses and ... Netgear marketed a new wireless router, which forms the heart of a wireless network. ... WPA is short for Wi-Fi Protected Access, a standard that was designed to improve upon the security features ofanbsp;...

Title:Pharmaceutical Marketing
Author:Ross Mullner
Publisher:Emerald Group Publishing - 2005


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