Persuasive Communication Skills

Persuasive Communication Skills

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This series covers topics in interpersonal, small-group, organizational and mass communication. Each chapter offers an overview, a list of key terms and learning objectives while activities reinforce and expand learning through self-evaluation.Persuasive speeches Overview You might have wondered why some people are more convincing or effective ... Throughout the unit, we illustrate the theoretical principles we discuss by means of examples taken from persuasive speeches.

Title:Persuasive Communication Skills
Author:S. Steinberg
Publisher:Juta and Company Ltd - 1999-10-31


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