Perspectives on Branding

Perspectives on Branding

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Who's the real branding expert: the agency or the brand? Each has a different approach to what brand building's really all about and the methods needed to generate consumer loyalty. Each approaches brand building strategies from a different angle - a dService excellence (or failure) is not limited to, for example, a single phone interaction. ... BMWa#39;s marketing told me I could expect a high level of customer service from their brand, and that the happiness of their customers and quality of theiranbsp;...

Title:Perspectives on Branding
Author:David D. Busch
Publisher:Cengage Learning - 2014-05-14


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