Who's the real branding expert: the agency or the brand? Each has a different approach to what brand building's really all about and the methods needed to generate consumer loyalty. Each approaches brand building strategies from a different angle - a dService excellence (or failure) is not limited to, for example, a single phone interaction. ... BMWa#39;s marketing told me I could expect a high level of customer service from their brand, and that the happiness of their customers and quality of theiranbsp;...
|Title||:||Perspectives on Branding|
|Author||:||David D. Busch|
|Publisher||:||Cengage Learning - 2014-05-14|