Performance Marketing with Google Analytics

Performance Marketing with Google Analytics

4.11 - 1251 ratings - Source

There are two types of users: administrators and users. Administrators have ... Basically an administrator can do anything to an account and to any of the profiles in an account. By contrast, a user ... Users can only access profile reports in Google Analytics. Furthermore ... While some marketing tools are integrated with Google Analytics, you may need to manually tag marketing campaigns. If you do not taganbsp;...

Title:Performance Marketing with Google Analytics
Author:Sebastian Tonkin, Caleb Whitmore, Justin Cutroni
Publisher:John Wiley and Sons - 2011-01-21


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