Partnership Marketing

Partnership Marketing

4.11 - 1251 ratings - Source

The benefit to the partner brand, Skype, is that they have direct access to their target audience, who must own a computer to ... in the credit card market, American Express doesna#39;t actually own their own travel insurance product and RBC does.

Title:Partnership Marketing
Author:Ron Kunitzky
Publisher:John Wiley & Sons - 2010-12-13


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