Why and how do companies remember their past in terms of history and tradition? This book empirically explores the phenomenon of organizational remembrance inthe German automobile company Audi AG from a cultural perspective. By dissecting the relationships between memory, identity, and image in a business setting, this study makes sense of the complex cultural forces at work in the corporate handling of the past, the present, and the future.With the eleventh area, Audi Tradition brought in at least some revenue by offering a classic car rental service. ... Last but not least, the official spare parts online shop was an increasingly important area of a#39;tradition worka#39; (AUDI AG, Audi anbsp;...
|Title||:||Organizational Cultures of Remembrance|
|Publisher||:||Walter de Gruyter GmbH & Co KG - 2015-05-19|