First Published in 1992. Routledge is an imprint of Taylor a Francis, an informa company.W. Aspray, a#39;Marketing the Monster: Advertising Computer Technologya#39;, Annals of the History of Computing, Vol.8 (1986) ... IBMa#39;s history and marketing policies: S. Engelbourg, International Business Machines: A Business History (New York, 1976); ... There are a number of popular accounts of Apple and its founders, such as: J. S. Young, Steve Jobs: The Journey is the ... history by its sales manager Bernard Swann, and an extensive collection of Ferranti trade catalogues and manuals.
|Title||:||Organisational Capability and Competitive Advantage|
|Author||:||Charles Harvey, Geoffrey Jones|
|Publisher||:||Routledge - 2013-10-31|