Scientific knowledge and practical advice are combined in this book. Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement bundling strategies and how to set up a bundling concept. He will find a thorough explanation of the value that bundling has for improving a company`s profit and sales.Engineering effort and variantdependent manufacturing costs are prevalently impacted by the number and the design of option ... On the sales side, a car vendora#39;s service level and sales force effectiveness is largely depending on the number of options and ... As a means of stabilizing car sales volumes, special editions (e.g. Opel Astra aCoola) are successfully used by many world class manufacturers.
|Author||:||Ralph Fuerderer, Andreas Herrmann, Georg Wuebker|
|Publisher||:||Springer Science & Business Media - 1999|