Open Innovation

Open Innovation

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9 Figure 7.4a: Example of a Table of Contents for an IPD Project Book which feed into the refinement of ideas and concepts. To support the viability of the proposed innovation, student teams generate a detailed marketing launch plan, including strategy, branding, geographic rollout ... Forecasts of sales over the first one to five years are included for optimistic, pessimistic, and realistic sets of assumptions.

Title:Open Innovation
Author:Abbie Griffin, Charles Noble, Serdar Durmusoglu
Publisher:John Wiley & Sons - 2014-10-07


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