9 Figure 7.4a: Example of a Table of Contents for an IPD Project Book which feed into the refinement of ideas and concepts. To support the viability of the proposed innovation, student teams generate a detailed marketing launch plan, including strategy, branding, geographic rollout ... Forecasts of sales over the first one to five years are included for optimistic, pessimistic, and realistic sets of assumptions.
|Author||:||Abbie Griffin, Charles Noble, Serdar Durmusoglu|
|Publisher||:||John Wiley & Sons - 2014-10-07|