Presents a broad range of international findings in online consumer protection. Covers the nature of online threats, consumer concerns, and techniques for online privacy protection.... or marketing information is sent to consumers and/or the distribution channel in the form of advertisements, coupons, and press releases, ... Microsoft contacted bloggers to promote their Xbox game system. Wal-Mart has utilized blogs since 2005 to promote positive news about itself and to repair its image (Barbaro, 2006 ).
|Title||:||Online Consumer Protection: Theories of Human Relativism|
|Publisher||:||IGI Global - 2008-09-30|