One Click

One Click

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Buy now with one-click. Amazon's business model is deceptively simple: make online shopping so easy and convenient that customers won't think twice. Yet Amazon's success is largely down to CEO and founder Jeff Bezos, a man described as both a 'happy-go-lucky mogul' and a 'notorious micromanager'. His high energy, passionate approach to retailing has driven Amazon to the top. Jeff Bezos is smart. Originally a computer geek, he had the vision to capitalise on the untapped online market for books. He's also a calculating machine who creates 'deal-flow' charts for every major decision, from what business to create to how to chose a spouse. One Click explores what makes Bezos Bezos. Through detailed research and interviews with Amazon employees, competitors and observers, Richard Brandt has deciphered how Bezos thinks, what drives his actions and how he makes his business decisions. was waiting to be discovered. It took Bezos's unqiue character and strategy to make it happen. Anyone in the business world can learn from his reinvention of the retail landscape.In January 2010, Amazon made a great offer to select customers: Buy a Kindle, but if you dona#39;t like it, get a full refunda€”and ... a free Kindle to every Amazon Prime subscriber, Amazon customers who pay $79 a year to get unlimited free twoday shipping ... After all, Amazon also provides free applications that allow people to turn their computers and cell phones into ... His ambition still knows no bounds.

Title:One Click
Author:Richard L. Brandt
Publisher:Penguin UK - 2011-10-27


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