Offensive Marketing

Offensive Marketing

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A resource for all marketing students and professionals interested in achievable strategies and profitable marketing, this title serves as a practical, leading-edge guide to five key principles of effective marketing.An Action Guide to Gaining Competitive Advantage J. Hugh Davidson, Warren J. Keegan, Elyse Arno Brill ... These customers create a fabulous marketplace for Harley: customers who are wealthy and happy to pay top dollar for motorcycles, gear, and HOG-sponsored rides. ... Product design includes the use of Harley Davidson technologies, like computer modeling and electronic data transfer, to createanbsp;...

Title:Offensive Marketing
Author:J. Hugh Davidson, Warren J. Keegan, Elyse Arno Brill
Publisher:Routledge - 2004


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