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Explores the phenomenon of branding, analyzes how it affects modern-day business and culture, and looks at how it has replaced the research and development practices of the past.... as well as a penetrating example of a national disorder. aquot;We need to romance the experience of anything we deal with, aquot; Recker says with zeal, by way of further explaining branding at LPK. With this, he flips to a slide of an IBM scanner.

Author:Lucas Conley
Publisher:Public Affairs - 2008


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