No B.S. Marketing to the Affluent

No B.S. Marketing to the Affluent

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SELL TO THOSE WHO SPEND: Market to the Affluent THE SCARY TRUTH: The middle-class consumer populationa€”and their buying powera€”is massively shrinking. Customers are buying less and in fewer categories. THE SILVER LINING: It takes no more work to attract customers from the explosively growing Mass-Affluent, Affluent, and Ultra-Affluent populations eager to pay premium prices in return for exceptional expertise, service, and experiences. Millionaire maker Dan S. Kennedy, joined by branding experts Nick Nanton, J.W. Dicks and team, show you how to re-position your business, practice, or sales career to attract customers or clients for whom price is NOT a determining factor. Learn how to sell to those who will always be spending. a€c Practical Strategies Revealed: Ritz-Carlton, Disney, Harraha€™s Entertainment, Dove, AARP, Dr. Oz, Starbucks, Williams-Sonoma, DeBeers, the health and wellness industry and many other fascinating and diverse true-life examples a€c E-Factors: 10 surprising Emotional Buy Triggers the affluent find irresistible a€c Stop Selling Products and Services: Learn how selling aspirations and emotional fulfillment is more profitable a€c StorySellinga„c: Learn how to scale the affluentsa€™ a€œsales walla€ a€c Million-Dollar Marketing System: Step-by-step blueprint comparable to those developed for six-figure clients, ready for do-it-yourself useBuying one of the authentic George Barris Batmobiles at a car auction will set you back considerably more. ... And antique motorcycles, lawn mowers, vacuum cleaners, pocket watches, grandfather clocks, medical devices, board games, ... for a look at some very pricey pensa€”and repair services.

Title:No B.S. Marketing to the Affluent
Author:Dan Kennedy
Publisher:Entrepreneur Press - 2015-03-16


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