New Service Development

New Service Development

4.11 - 1251 ratings - Source

This is the first book to address the topic of new service development for the evolving experience economy. It draws upon the expertise of internationally recognized authors and covers topics in service innovation, process design, and implementation. Contributors from the fields of operations management, marketing, marketing information technology, and organizational behaviour explore the issues that service firms must address to sustain advantage in the new experience economy.Oxford, UK: Clarendon. Bronner, E. ( 1 998, June 21 ). Universities giving less financial aid on basis of need. The New York Times, p. A 1 . Day, J. (1978, July- August). Customized credit scoring: The Seattle first system for bank card applicants.

Title:New Service Development
Author:James Fitzsimmons, Mona J. Fitzsimmons
Publisher:SAGE - 2000-01


You Must CONTINUE and create a free account to access unlimited downloads & streaming