New Directions in Rural Tourism

New Directions in Rural Tourism

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Bringing together a wide range of international case studies by way of illustration, this book provides an interdisciplinary perspective and overview of the latest conceptual thinking on, and the evolving strategic roles of rural tourism, . In doing so, it provides readily accessible material drawn from a range of environmental and cultural contexts and draws attention to the nature and interrelationships between local and global issues in rural tourism and development.and train personnel for quality service performance, for example by encouraging active participation in decision making, ... A major cornerstone of achieving competitive advantage is therefore concern for customer satisfaction with services ... Service providers, on the other hand, have their own ideas about customersa#39; expectations, which they translate into service quality guidelines and specifications.

Title:New Directions in Rural Tourism
Author:Derek R. Hall, Lesley Roberts, Morag Mitchell
Publisher:Ashgate Publishing, Ltd. - 2003


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