Networks, Crowds, and Markets

Networks, Crowds, and Markets

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Are all film stars linked to Kevin Bacon? Why do the stock markets rise and fall sharply on the strength of a vague rumour? How does gossip spread so quickly? Are we all related through six degrees of separation? There is a growing awareness of the complex networks that pervade modern society. We see them in the rapid growth of the Internet, the ease of global communication, the swift spread of news and information, and in the way epidemics and financial crises develop with startling speed and intensity. This introductory book on the new science of networks takes an interdisciplinary approach, using economics, sociology, computing, information science and applied mathematics to address fundamental questions about the links that connect us, and the ways that our decisions can have consequences for others.Reasoning About a Highly Connected World David Easley, Jon Kleinberg ... way, given individually self-interested behavior by the drivers, to get back to the even- balance solution that was better for everyone. ... In this case, elegant results of Tim Roughgarden and IEva Tardos can be used to show that, if we add edges to aanbsp;...

Title:Networks, Crowds, and Markets
Author:David Easley, Jon Kleinberg
Publisher:Cambridge University Press - 2010-07-19


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