With the development of the Internet and new technologies, network effects are recognized as a critical part of the industrial organization and play a fundamental role in expanding the economics of Information Technology industries. Network effects occur when the value or utility of a product or service to an individual varies depending on the number and possibly the set of other individuals who own the product or service.... studied this problem in a probabilistic setting and heuristic solutions were given. Kempe, Kleinberg and Tardos [85, 86] modeled the question as an optimization problem and showed that it is NP-hard to compute the optimal subset to target, anbsp;...

Title | : | Network Effects in Algorithmic Game Theory |

Author | : | Ning Chen |

Publisher | : | ProQuest - 2008 |

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