The plain-English business guide to avoiding social media legal risks and liabilitiesafor anyone using social media for businessawritten specifically for non-attorneys! You already know social media can help you find customers, strengthen relationships, and build your reputation, but if you are not careful, it also can expose your company to expensive legal issues and regulatory scrutiny. This insightful, first-of-its-kind book provides business professionals with strategies for navigating the unique legal risks arising from social, mobile, and online media. Distilling his knowledge into a 100% practical guide specifically for non-lawyers, author and seasoned business attorney, Robert McHale, steps out of the courtroom to review todayas U.S. laws related to social media and alert businesses to the common (and sometimes hidden) pitfalls to avoid. Best of all, McHale offers practical, actionable solutions, preventative measures, and valuable tips on shielding your business from social media legal exposures associated with employment screening, promotions, endorsements, user-generated content, trademarks, copyrights, privacy, security, defamation, and more... Youall Learn How To ac Craft legally compliant social media promotions, contests, sweepstakes, and advertising campaigns ac Write effective social media policies and implement best practices for governance ac Ensure the security of sensitive company and customer information ac Properly monitor and regulate the way your employees use social media ac Avoid high-profile social media mishaps that can instantly damage reputation, brand equity, and goodwill, and create massive potential liability ac Avoid unintentional employment and labor law violations in the use of social media in pre-employment screening ac Manage legal issues associated with game-based marketing, avirtual currencies, a and hyper-targeting ac Manage the legal risks of user-generated content (UGC) ac Protect your trademarks online, and overcome brandjacking and cybersquatting ac Understand the e-discovery implications of social media in lawsuitsappropriate to discipline an employee who engages in misconduct through social media. ... Wal-Mart In the second advice memorandum, Wal-Marci the NLRB held that a customer service employeea#39;s Facebook postings criticizing his manageranbsp;...
|Title||:||Navigating Social Media Legal Risks|
|Publisher||:||Que Publishing - 2012-05-01|