An introductory textbook with a uniquely integrated approach to international economics, international business and globalisation.Firms such as Samsung from Korea and Sony from Japan seemed to be out- competing Philips not only in their home countries, but also in Philipsa#39; European foothold. ... Apart from a major overhaul of Philipsa#39; product portfolio, concentrating activities in a limited number of divisions (from light bulbs and consumer ... Indeed, Philips started to invest in the establishment of a Polish services centre in Lodz.
|Title||:||Nations and Firms in the Global Economy|
|Publisher||:||Cambridge University Press - 2006-03-16|