Nations and Firms in the Global Economy

Nations and Firms in the Global Economy

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An introductory textbook with a uniquely integrated approach to international economics, international business and globalisation.Firms such as Samsung from Korea and Sony from Japan seemed to be out- competing Philips not only in their home countries, but also in Philipsa#39; European foothold. ... Apart from a major overhaul of Philipsa#39; product portfolio, concentrating activities in a limited number of divisions (from light bulbs and consumer ... Indeed, Philips started to invest in the establishment of a Polish services centre in Lodz.

Title:Nations and Firms in the Global Economy
Author:Steven Brakman
Publisher:Cambridge University Press - 2006-03-16


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