Music, Movies, Meanings, and Markets

Music, Movies, Meanings, and Markets

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Music, Movies, Meanings, and Markets: Cinemajazzamatazz focuses on (macro)marketing-related aspects of film music in general and on the cinemusical role of jazz in particular. After a review of other work on music in motion pictures, the book explores and illustrates the ways in which on-screen jazz performances contribute to the development of dramatic meanings in various films, many of which address the art-versus-commerce theme as a central concern.... the Extra-Terrestrial (1982), Aston Martins in James Bonda#39;s Die Another Day ( 2002), or Mini Coopers in The Italian Job (2003). ... Like any strategic problem in product management, the choice of music as one key design element (its style, anbsp;...

Title:Music, Movies, Meanings, and Markets
Author:Morris Holbrook
Publisher:Routledge - 2012-01-25


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