Cusic examines the music business in the context of popular culture, the ways that popular music is disseminated in the American commercial market, the money flow, talent acquisition and development, artwork and promotion, and the strategies of multinational recording companies as they market music to consumers through media and retailers. He also discusses the marketing of specialty musicaclassical, gospel, jazz, bluegrass, rap, and folk, by small independent labels.It may be argued that all gospel music is aquot;inspirationalaquot; so, in a sense, it is a misnomer to categorize one particular ... Here are hymns, praise songs, and worship songs geared to the church choir and church congregations on Sunday morning. ... Its role in the service is usually to begin the service and aquot;prepare the listeneraquot; for the sermon as well as provide musical interludes for the communion service, anbsp;...
|Title||:||Music in the Market|
|Publisher||:||Popular Press - 1996|