This book provides an overview of the basics of strategic foresight, the differences multinational enterprises (MNEs) have to deal with while working in an international context and an understanding of the interrelation of strategic foresight and environmental trends.The results of the study indicate that it is advantageous for MNEs to use their intrnal resources worldwide for strategic foresight during the first three phases of the strategic foresight process (SFP); but they have to be aware of possible barriers.learn from and take advantage of each othera#39;s ideas and work together to realize synergies. ... observed MNE has a variety of brands that compete with each other, sometimes as much as they do with real competitors on the market. ... would be needed, such as a ranking of the best ideas, ideas with the greatest financial potential, the concept most re-used, etc. ... the group allows internal experts from different brands to work together on specific projects and similar challenges they face.
|Title||:||Multinational Strategic Foresight of Environmental Trends in the Automobile Industry Using Internal Resources|
|Publisher||:||LIT Verlag Münster - 2014-10-25|