In todayas increasingly complex global environment, developing and making strategic choices are the mainstays of successful decision making. The updated edition of Cullen a Parboteeahas MULTINATIONAL MANAGEMENT: A STRATEGIC APPROACH uses a distinctive strategic approach to explore the global economy and the impact of managerial decisionsaequipping students with a strategic mindset. The text covers all topics essential to international management, including comparative management issues, formation and implementation of strategies in the global environment, the building of strategic alliances, negotiation and cross-cultural communication, international human resource management, business ethics, and much more. Available with InfoTrac Student Collections http://gocengage.com/infotrac. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.Copyright 2013 Cengage Learning. ... Earlier, the managers were under the impression that Honda products would sell because of the companya#39;s image as a global brand. ... while at the same time deliberating what steps he should implement, not only to repair the damage to the companya#39;s image, but also to maintain andanbsp;...
|Author||:||John Cullen, K. Praveen Parboteeah|
|Publisher||:||Cengage Learning - 2013-04-16|