Multinational Enterprises in Emerging Markets

Multinational Enterprises in Emerging Markets

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qMultinational Enterprises in Emerging Markets aims at providing international managers with a series of lessons on how to reap maximum returns while mitigating related hazards arising from economic, regulatory and socio-cultural environments in emerging markets. Unlike other books, which tend to be very general in offering these lessons, Yadong Luo explicates the issues concretely, comparatively, and thoroughly.qSony realized that its old distribution channel was no longer the best strategy, and decided that it could better serve the public by establishing a subsidiary that would also offer service and repair for Sony products. Until then, even though Mitte ... Because of Brazila#39;s population and size, Sony targeted its electronics market as one of the first to enter South America in the late a#39;70s. At the time, Sony thoughtanbsp;...

Title:Multinational Enterprises in Emerging Markets
Author:Yadong Luo
Publisher:Copenhagen Business School Press DK - 2002


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