Motivational Design for Learning and Performance

Motivational Design for Learning and Performance

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It is impossible to control another persona€™s motivation. But much of the instructora€™s job involves stimulating learner motivation, and learning environments should ideally be designed toward this goal. Motivational Design for Learning and Performance introduces readers to the core concepts of motivation and motivational design and applies this knowledge to the design process in a systematic step-by-step format. The ARCS modela€”theoretically robust, rooted in best practices, and adaptable to a variety of practical usesa€”forms the basis of this problem-solving approach. Separate chapters cover each component of the modela€”attention, relevance, confidence, and satisfactiona€”and offer strategies for promoting each one in learners. From there, the motivational design process is explained in detail, supplemented by real-world examples and ready-to-use worksheets. The methods are applied to traditional and alternative settings, including gifted classes, elementary grades, self-directed learning, and corporate training. And the book is geared toward the non-specialist reader, making it accessible to those without a psychology or teaching background. With this guide, the reader learns how to: Identify motivation problems and goals Decide whether the environment or the learners need changing Generate attention, relevance, confidence, and satisfaction in learners Integrate motivational design and instructional design Select, develop, and evaluate motivational materials Plus a wealth of tables, worksheets, measures, and other valuable tools aid in the design process Comprehensive and enlightening, Motivational Design for Learning and Performance furnishes an eminently practical body of knowledge to researchers and professionals in performance technology and instructional design as well as educational psychologists, teachers and trainers.Flesh (1948) had developed a human interest formula that could be used to rate text material, but it seems not to have been ... Harp aamp; Mayer, 1998) it refers to information that is irrelevant to the primary message in the passage or to the learning ... The experiment was conducted with college-age adults and with 7th graders.

Title:Motivational Design for Learning and Performance
Author:John M. Keller
Publisher:Springer Science & Business Media - 2009-11-24


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