Branding today is a carefully orchestrated experience, supported by complex marketing strategies and sophisticated psychology. 'More Than A Name: An Introduction to Branding' is a modern, visually-instructive textbook offering a comprehensive introduction to the world of branding, from the theory to the practice of brand implementation. This book is a prerequisite for visual arts students, copywriters, brand strategists and marketers. Book jacket.Corporate branding: A branding product or service aimed at a market of companies or corporations. ... Nescafe Cappuccino Coffee-mate Vacuum cleaners Hoover Dyson Dyson product brands: DC03, DC04, DC07, DC14, DC15, DC05, DC08anbsp;...
|Title||:||More Than A Name|
|Author||:||Melissa Davis, Jonathan Baldwin|
|Publisher||:||AVA Publishing - 2006-04-01|