Moderating Focus Groups

Moderating Focus Groups

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Designed specifically for the needs of the focus group moderator, this comprehensive guide covers everything from pre-session participant recruitment to post-session reporting. In addition, the author includes a wealth of advanced and new techniques, such as those for managing group dynamics, energizing a tired group, projective techniques, personality association and position fixing. Extremely practical and well-written, the book includes chapter summaries and a helpful glossary.A Practical Guide for Group Facilitation Thomas L. Greenbaum ... development) Moderating Report writing Report presentation The approach to costing individual elements such as development of the discussion guide, moderating, and reportanbsp;...

Title:Moderating Focus Groups
Author:Thomas L. Greenbaum
Publisher:SAGE Publications - 1999-11-18


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