As business paradigms shift from desktop-centric environments to data-centric mobile environments, mobile services create numerous new business opportunities. At the same time, these advances may also challenge many of the basic premises of existing business models. Mobile Services Industries, Technologies, and Applications in the Global Economy fosters a scientific understanding of mobile services, provides a timely publication of current research efforts, and forecasts future trends in the mobile services industry and its important role in the world economy. Written for academics, researchers, government policymakers, and corporate managers, this comprehensive volume will outline the great potential for new business models and applications in mobile commerce.Currently, ATaamp;T and Verizon are the only companies to cap data usage, although T-Mobile will begin to throttle data usage ... the development of a new demand complementindustry, application developmentor aappsa for the mobile phone.
|Title||:||Mobile Services Industries, Technologies, and Applications in the Global Economy|
|Publisher||:||IGI Global - 2012-08-31|