MM 4

MM 4

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Created through a student-tested, faculty-approved review process with students and faculty, MM4 is an engaging and accessible solution to accommodate the diverse lifestyles of todaya€™s learners at a value-based price. MM4 employs an integrated marketing management framework using new and proven learning features to detail key concepts, and useful exhibits and graphics further describe key principles. This engaging book incorporates the latest statistics as well as new coverage that highlights the importance of social media and the impact of consumer behavior on successful marketing management. A complete set of accompanying cases align best-selling business cases from leading case providers, such Harvard Business School Publishing, with specific MM4 chapters. Trust the unique MM4 comprehensive content and complete resources to help students better understanding and apply marketing management for business success. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.For example, Hyundai has long been positioned as offering relatively inexpensive, small cars (e.g., Elantra, Accent), and these ... For example, Brembo brakes are in Aston Martins, Lamborghinis, Maseratis, and Paganis. ... When a company is launching a relatively minor change, such as tweaking a current attribute (e.g., anbsp;...

Title:MM 4
Author:Dawn Iacobucci
Publisher:Cengage Learning - 2013-01-01


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