MKTG 2007/2008 is an extremely concise, visually appealing book containing all the core marketing concepts you need to know without any of the distractions prevalent in traditional marketing textbooks. A suite of relevant and useful study tools allow you to study wherever you are and whenever you have time. MKTG 2007/2008 increases the chances you will be prepared for and engaged in your principles of marketing course.... product or its package trademark the exclusive right to use a brand or part of a brand service mark a trademark for a service sets, stereos, and other electronic products. ... For decades cars had comprehensible names: Lincoln called its top- of-the-line model the Town Car, and Cadillac ... For example, there is a Mercedes S-class, Audi S series, and Jaguar S type, and an Acura MDX and a Lincoln MKX .
|Title||:||MKTG 2007-2008 Edition|
|Author||:||Charles W. Lamb, Joseph F. Hair, Carl McDaniel|
|Publisher||:||South-Western Pub - 2007-02|