The surprising rags-to-riches-to-rags-to-riches story of how Michael Jackson grew a billion-dollar business. Michael Jackson is known by many as the greatest entertainer of all time, but he was also a revolutionary when it came to business. In addition to famously buying the Beatlesa publishing catalogue, Jackson was one of the first pop stars to launch his own clothing line, record label, sneakers, and video gamesacreating a fundamental shift in the monetization of fame and paving the way for entertainer-entrepreneurs like Jay Z and Diddy. All told, Jackson earned more than $1.1 billion in his solo career, and the assets he built in life have earned more than $700 million in the five years since his deathamore than any other solo music act over that time. Michael Jackson, Inc. reveals the incredible rise, fall, and rise again of Michael Jacksonas fortuneadriven by the unmatched perfectionism of the King of Pop. Forbes senior editor Zack OaMalley Greenburg uncovers never-before-told stories from interviews with more than 100 people, including music industry veterans Berry Gordy, John Branca, and Walter Yetnikoff; artists 50 Cent, Sheryl Crow, and Jon Bon Jovi; and members of the Jackson family. Other insights come from court documents and Jacksonas private notes, some of them previously unpublished. Through Greenburgas novelistic telling, a clear picture emerges of Jacksonas early years, his rise to international superstardom, his declineafueled by demons internal and external, as well as the dissolution of the team that helped him execute his best business movesaand, finally, his financial life after death. Underlying Jacksonas unique history is the complex but universal tale of the effects of wealth and fame on the human psyche. A valuable case study for generations of entertainers to come and for anyone interested in show business, Michael Jackson, Inc. tells the story of a man whose financial feats, once obscured by his late-life travails, have become an enduring legacy.A valuable case study for generations of entertainers to come and for anyone interested in show business, Michael Jackson, Inc. tells the story of a man whose financial feats, once obscured by his late-life travails, have become an enduring ...
|Title||:||Michael Jackson, Inc.|
|Author||:||Zack O'Malley Greenburg|
|Publisher||:||Simon and Schuster - 2014-06-03|