Men's Health Workout War

Men's Health Workout War

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Competition motivates men. And scientific research proves that competition and rewards motivate people to stick to exercise and diets. Former Los Angeles Lakers strength coach Jim Cotta harnesses men's passion for one-upmanship with an innovative get-in-shape program in Men's Health Workout War. This book features a highly effective, 60-day exercise and diet program broken up into quarters and an overtime round. The unique hook is that it makes the fitness instruction much more effective by turning it into a friendly weight-loss war that uses locker-room-style trash talking and cash prizes to drive dramatic results. Basketball great Shaquille O'Neal, who penned the book's foreword, used a qshirts offq competition against Charles Barkley on national television to spur his own body transformation, and Cotta was his weight-loss coach. That gave Cotta the idea to build a blueprint for grassroots fitness competitions, complete with multiple contest formats and advice on using social media to build excitement.Hire a personal trainer or weightloss center to administer the test. ... Weekly weighin: If ita#39;s a local group or group of coworkers, a weekly weighin could really keep the guys on task and promote lots ... If you prefer to use another system, there are many online tracking Web sites that can help you host a weightloss challenge.

Title:Men's Health Workout War
Author:Jim Cotta
Publisher:Rodale - 2015-04-07


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