Members for Life

Members for Life

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Members for Life shows you how to develop a customer service standard that will keep your members coming back, no matter what happens to the economy or who comes into the neighborhood as competition. Author Richard Gerson covers crucial skills that every fitness staff member needs to develop, from basic telephone and communication skills to tips for managing angry or complaining members - and even turning them into future sales. He shares user-friendly, results-oriented strategies for retaining members, illustrating key points with examples from his own experience.Success in todaya#39;s club industry is dependent on great customer service for members and a systematic process that engages ... This book teaches you exactly how to develop the most important customer service skills you and your staff will need to dazzle and delight your members. The book begins by focusing on the importance of customer service to your members, what members really need, want, andanbsp;...

Title:Members for Life
Author:Richard F. Gerson
Publisher:Human Kinetics - 1999


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