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Davidson, an attorney at the US Federal Trade Commission, portrays the players, strategies, and consequences of the 1970s-80s billion-dollar mergers and takeovers by giant oil, tobacco, automobile, steel, and financial firms. He details the economic, personal, and sociological conditions that contriSinger Sewing Machines marketed the first mass produced major home appliance. ... Their salaried sales people had to convince wives of the usefulness of this expensive machine, teach them how to use it and be available to repair it. ... Its extraordinary success required Singer to build more and more production facilities.

Author:Kenneth M. Davidson
Publisher:Beard Books - 2003-05-01


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