Media, Telecommunications, and Business Strategy

Media, Telecommunications, and Business Strategy

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aDeveloped for students in telecommunications management, media management, and the business of media, this text helps future media professionals understand the relationship and convergence patterns between the broadcast, cable television, telephony, and Internet communication industries. It provides a clear understanding of delivery platforms, as well as a grasp of critical management, planning, and economic factors in order to stay current and move their organizations and Mauborgne, RenAce Blue Ocean Strategy 308 Kindle Fire 395 Kleinrock, Leonard 192 Kodak Corporation 311 Kotler, Phillip 391, ... 381; product/service positioning 387; selecting the target market 387a€”8 Maslow, Abraham 334, 334 Mayo, Elton 333 MCI (Microwave ... mergers and acquisitions 142a€”7; AOLa€” Time Warner case study 155a€”7; crossa€”media ownership 147; News Corporation 40, 87, anbsp;...

Title:Media, Telecommunications, and Business Strategy
Author:Richard A. Gershon
Publisher:Routledge - 2013-07-18


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