aDeveloped for students in telecommunications management, media management, and the business of media, this text helps future media professionals understand the relationship and convergence patterns between the broadcast, cable television, telephony, and Internet communication industries. It provides a clear understanding of delivery platforms, as well as a grasp of critical management, planning, and economic factors in order to stay current and move their organizations forward.aq... and Mauborgne, RenAce Blue Ocean Strategy 308 Kindle Fire 395 Kleinrock, Leonard 192 Kodak Corporation 311 Kotler, Phillip 391, ... 381; product/service positioning 387; selecting the target market 387a8 Maslow, Abraham 334, 334 Mayo, Elton 333 MCI (Microwave ... mergers and acquisitions 142a7; AOLa Time Warner case study 155a7; crossamedia ownership 147; News Corporation 40, 87, anbsp;...
|Title||:||Media, Telecommunications, and Business Strategy|
|Author||:||Richard A. Gershon|
|Publisher||:||Routledge - 2013-07-18|