MEDIA NOW encourages students to think critically about the media and its effects on culture by providing them with a thorough understanding of how media technologies develop, operate, converge, and affect society. MEDIA NOW develops studentsa media literacy skills to prepare them for their encounters in the expanding fields of the Internet, interactive media, and traditional media industries through engaging, up-to-date material that covers the essential history, theories, concepts, and technical knowledge they need to thrive. Extensively updated in a new seventh edition, MEDIA NOW provides a comprehensive introduction to todayas global media environment and ongoing developments in technology, culture, and critical theory that continue to transform this rapidly evolving industry and affect our daily lives. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.Local telephone service is the domain of the local exchange carriers (LECs). ... Some of the more successful ones are operated by large cable companies like Comcast and Time Warner Cable who now ... Editorial review has deemed that any suppressed content does not materially affect the overall learning experience .
|Title||:||Media Now 2012 Update|
|Author||:||Joseph Straubhaar, Robert LaRose, Lucinda Davenport|
|Publisher||:||Cengage Learning - 2012-01-01|