The emergence of giant media corporations has created a new era in mass communications. The world of media giants--with a focus on the bottom line--makes awareness of business and financial issues critical for everyone in the industry. This timely new edition of a popular and successful textbook introduces basic business concepts, terminology, history, and management theories in the context of contemporary events. It includes up-to-date information on technology and addresses the major problem facing media companies today: How can the news regain profitability in the digital age? Focusing on newspaper, television, and radio companies, Herrick fills his book with real-life examples, interviews with media managers, and case studies. In a time when all the rules are changing because of digital technology, conglomeration, and shifting consumer habits, this text is a vital tool for students and working journalists.14. Ross, Westerfield, and Jordon, Fundamentals of Corporate Finance, 33, 35. 15. A. Douglas Hillman, Richard F. Kochanek, and Noah P. Barsky, Principles ofAccounting: A Focus on Analysis and Interpretation, 9th ed. (Chicago: Thompsonanbsp;...
|Title||:||Media Management in the Age of Giants|
|Author||:||Dennis F. Herrick|
|Publisher||:||UNM Press - 2012|