Covering print, photography, film, radio, television, and new media, this textbook instructs readers on how to take a critical approach to media and interpret the information overload that is disseminated via mass communication. ac Supplies clear explanation of media literacy theory and guidance on interpreting modern mass media from leading scholars ac Represents a highly effective tool for achieving a key aspect of media literacy: enabling students to decipher information and independently reach opinions and positions without relying on the pervasive influence of the media ac Provides critical examination of controversial, current topics such as violence in the media and the intersections of media and social changeThus, as a metaphor for success, Michelob offers an easy solution to complex problems. ... For instance, an ad for the Jeep Patriot announces that the vehicle is aoutfitted, military-style, as tribute to our brave men and women who have served anbsp;...
|Title||:||Media Literacy: Keys to Interpreting Media Messages, 4th Edition|
|Author||:||Art Silverblatt, Donald C. Miller, Julie Smith, Nikole Brown|
|Publisher||:||ABC-CLIO - 2014-05-30|