Media Ethics: Cases and Moral Reasoning, Ninth Edition challenges students to think analytically about ethical situations in mass communication by using original case studies and commentaries about real-life media experiences. This market-leading text facilitates and enhances students' ethical awareness by providing a comprehensive introduction to the theoretical principles of ethical philosophies. Media Ethics introduces the Potter Box (which uses four dimensions of moral analysis: definitions, values, principles and loyalties) to provide a framework for exploring the important steps in moral reasoning and analyzing the cases that follow. Focusing on a wide spectrum of ethical issues facing media practitioners, the cases in this new Ninth Edition include the most recent issues in journalism, broadcasting, advertising, public relations and entertainment.defending the corporation, and Toyota streamed a video of Exponent information on its website. ... poll was intended to intimidate the two been witnesses.19 Toyota also began to address newer consumer complaints. ... to service personnel at the dealerships; and (4) halting production of the models involved in the recall.22 Toyota also turned to digital and social media to communicate with consumers.
|Author||:||Clifford G. Christians, Mark Fackler, Kathy Richardson, Peggy Kreshel, Robert H. Woods|
|Publisher||:||Routledge - 2015-07-17|