Media Effects

Media Effects

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With contributions from some of the finest scholars in the discipline, Media Effects serves not only as a comprehensive reference volume for media effects study but also as an exceptional textbook for advanced courses in media effects. Covering the breadth of the media effects arena, this third edition provides updated material as well as new chapters focusing on effects of mobile media and other technologies. As this area of study continues to evolve, Media Effects will serve as a benchmark of theory and research for current and future generations of scholars.Research with a largely white, middle-SES sample of 3- and 4-year-old children found that unaided viewing of 10 ... over nonviewers (although effects were greater when Barney aamp; Friends was combined with teacher-driven lessons; Singer ... to stimulate preschoolersa#39; motivation to pursue age-appropriate physical, cognitive, social, and emotional challenges. ... in terms of a coherent goal, and free play tasks in which viewers were more likely to spontaneously make things (Rust, 2001).

Title:Media Effects
Author:Jennings Bryant, Mary Beth Oliver
Publisher:Routledge - 2009-01-13


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