Media and Communication Research Methods

Media and Communication Research Methods

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In this new edition, Arthur Asa Berger employs his signature style - a practical focus, the use of numerous examples, a step-by-step approach, and humor - to update and enhance this bestselling introductory text. Combining discussions of both qualitative and quantitative research methods, in a clear and engaging writing style, the book is ideal for beginning research students at both graduate and undergraduate level.In addition to the spoken language, there are other considerations when doing rhetorical analysis of texts in the mass media. ... SAMPLE. RHETORICAL. ANALYSIS: A. SATURN. ADVERTISEMENT. I will use rhetorical concepts to analyze aanbsp;...

Title:Media and Communication Research Methods
Author:Arthur Asa Berger
Publisher:SAGE - 2010-11-02


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