Media Analysis Techniques

Media Analysis Techniques

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In the Fourth Edition of Media Analysis Techniques, author Arthur Asa Berger once again provides students with a clearly written, user-friendly, hands-on guide to media research methods and techniques. The book empowers readers to make their own analyses of the media rather than just accept how others interpret the media. Media Analysis Techniques begins by examining four techniques of media interpretation--semiotic theory, Marxist theory, psychoanalytic theory, and sociological theory--that Berger considers critical for creative people to acknowledge if they are to understand how their creations translate to the real world. Application chapters then link popular culture to these four theories. Written in an accessible style that demystifies complex concepts, it includes a glossary, study guides, and the author's own illustrations.What are the advantages and disadvantages of content analysis? 5. ... This collection of articles on food, films, football, fast foods, soap operas, and more is written from an anthropological perspective. ... This is a collection of essays originally published in Society magazine on television shows, media events, and variousanbsp;...

Title:Media Analysis Techniques
Author:Arthur Asa Berger
Publisher:SAGE - 2011-06-29


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