Mastering Search Analytics

Mastering Search Analytics

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Many companies still approach Search Engine Optimization (SEO) and paid search as separate initiatives. This in-depth guide shows you how to use these programs as part of a comprehensive strategya€”not just to improve your sitea€™s search rankings, but to attract the right people and increase your conversion rate. Learn how to measure, test, analyze, and interpret all of your search data with a wide array of analytic tools. Gain the knowledge you need to determine the strategya€™s return on investment. Ideal for search specialists, webmasters, and search marketing managers, Mastering Search Analytics shows you how to gain better traffic and more revenue through your search efforts. Focus on conversion and usabilitya€”not on driving larger volumes of traffic Track the performance of your SEO and paid search keywords Apply techniques to monitor what your competitors are doing Understand the differences between mobile and desktop search Learn how social media impacts your search rankings and results Audit your site for problems that can affect users and search spiders Create dashboards and expanded reports for all of your search activitiesYou would then have a code that might look something like seo-000234323, where the numbers identify the user (say, with the first five ... Unica, Adobe SiteCatalyst, and Webtrends all have features that allow for data import in some form or another, while Google ... and when); instead, you must export your clickstream data and then combine it with your offline data manually in a spreadsheet or database.

Title:Mastering Search Analytics
Author:Brent Chaters
Publisher:"O'Reilly Media, Inc." - 2011-10-07


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