This book charts the growth and achievements of one of the world's most important industries. The authors, two leading figures in the German automotive industry, describe the strategies that have led to the German industry's great success. They also discuss how German auto manufacturers are meeting challenges from emerging worldwide competitors. This book demonstrates what can be achieved with first-class management, marketing, branding, innovation and clear strategic aims, and as such it holds valuable lessons for managers in all industries.Overview prices of selected A segment models Hyundai Atos (8, 600-10, 400) Fat Patio (6, 000-7, 000) (7, 200-7, 400) o Tata ... Even if production changes over from fully automated assembly lines to more manual processes to exploit the labouranbsp;...
|Title||:||Mastering Automotive Challenges|
|Author||:||Bernd Gottschalk, Ralf Kalmbach|
|Publisher||:||Kogan Page Limited - 2007|