Learn effective strategies to succeed in today's highly competitive marketplace. Through examples and case studies the author demonstrates that much of the money spent on qmarketing activityq is wasted and fails to attract customers.I was serving as Director of Marketing for Hitachi Electronics when the company introduced a high quality line of big screen televisions called Ultravision. Our spokesperson was the screen actress Jamie Lee Curtis. The ads themselves were aanbsp;...
|Title||:||Marketing's 10 Deadly Sins (and How to Avoid Them)|
|Author||:||James H. Drummond|
|Publisher||:||Infinity Publishing - 2004-09|