Marketing with E-mail

Marketing with E-mail

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E-mail offers broader reach, higher measurability, quicker delivery, and easier consumer feedback for a lower cost than any other marketing medium. So it's no wonder why e-mail has been far exceeding first class postal mail for years. Marketing with E-mail provides detailed advice on how to expand and improve marketing opportunities, communications, and online relationships with this valuable tool. Readers are guided through a step-by-step process of creating and implementing an e-mail marketing plan for their specific needs. This freshly updated Third Edition includes the latest information on e-mail newsletters, online networking, signature files, and e-mail promotions. All the technology resources have been updated and the top publications list has been expanded. Small business will appreciate information on how to level the playing field with larger competitors by leveraging the unique opportunities available through e-mail. Also discussed are the differences between unsolicited commercial e-mail, anonymous build e-mail, and valid commercial e-mail.Included with the book is your personal password necessary for accessing the companion Web site which provides up-to-the-minute Internet marketing news, expanded information, and other helpful online marketing resources.This book/Web site combination is unbeatableA century ago, John Tappan started a small business in Minneapolis to help ordinary people plan for a better financial ... probably continue to do business with that company because you expect and respect their excellent customer service.

Title:Marketing with E-mail
Author:Shannon Kinnard
Publisher:Maximum Press - 2002


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