Marketing Training Programs

Marketing Training Programs

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This issue adapts the analysis, design, development, implementation, and evaluation (ADDIE) template to marketing. It explains the six steps trainers need to successfully market their programs: conduct a needs and situation analysis, prepare a marketing strategy plan, design promotional material, produce the material, distribute material, and evaluate the effectiveness of the marketing.Use a sample agenda or course content. A course agenda or content outline will quickly inform a potential customer about your program and help the customer make a ... If your program is designed to support entire teams, departments, or divisions, employ team building tactics to influence attendance by complete groups.

Title:Marketing Training Programs
Author:Teresa Davenport
Publisher:American Society for Training and Development - 2006-03-01


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