Marketing Tourism in South Africa

Marketing Tourism in South Africa

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The text familiarizes the reader with the tourism industry in South African - its statistics, trends, main organizations and role-players. Each chapter is followed by a case study set in a Southern African environment. The new edition makes particular reference to the 2010 FIFA World Cup. The book has updated statistics, new case studies and a brand new chapter on corporate social responsibility.It is difficult for respondents to answer questions on imaginary situations (e.g. a#39;If you had RIO 000 to spend on an overseas ... This gives the survey a purpose as co-operation is helped if people feel that the interview has a legitimate purpose.

Title:Marketing Tourism in South Africa
Author:Richard George
Publisher:Oxford University Press - 2008


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