Marketing to win

Marketing to win

4.11 - 1251 ratings - Source

It has set up the GE Answer Center, a toll-free, 24-hour-a-day, 7-day-a-week complaint and inquiry service that it advertises in print and ... Few such programs, however, can match Nissana#39;s recent $5 million customer satisfaction survey. Nissananbsp;...

Title:Marketing to win
Author:Frank K. Sonnenberg
Publisher:Ballinger Pub Co - 1990-06-01


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